This is less of a review and more of a diatribe. Hey Jack in the Box, it’s one thing to parade your burgers around on the side of big rigs or on your menu looking fantastic, and then deliver a kinda-sorta imitation of them when ordered in the store. But to pretend in the slightest that Jack’s tacos bear any resemblance to these two impostors pictured above from television spot, it’s as nsulting as it is preposterous. I don’t even have a problem with their tacos; for 99 cents they probably have the best cost-to-taste-ratio around. What I do have a problem with is with Jack’s advertisings team’s absolute disregard for factually representing the actual food items. It’s completely laughable. Anyone out there who’s ever had a taco from Jack in the Box should be up in arms. These tacos look so full: fresh lettuce, a slice of cheese, drizzled hot sauce and meat, all pressing to escape from the confines of the perfect shell. The reality is a far cry from this pictured perfection. A far, far cry.
Maybe the “at participating restaurants” sub-text means that these fantasy tacos are special and only certain restaurants have them. And by “certain restaurants” they mean the Jack in the Box that Santa Clause frequents at the North Pole or the one that Frodo and the Hobbits eat at in the Shire.
Tags: ridiculousness, two tacos for 99 cents, tacos, Jack in the Box8 comments
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I think it’s just part of the joke.
It’s the same picture/type of picture that they have had outside of the stores for years.
Michael R — July 24, 2009 @ 7:40 pm
So, so true! Go buy one and take a picture of it, Brian. We could see a side by side comparison.
Margie — July 26, 2009 @ 11:20 am
We like to call them grease wallets. I love them though.
Adriana — August 3, 2009 @ 8:21 pm
here’s the thing.. joking are not, it IS insulting and preposterous for the simple fact that they should at least try or maybe even make them look like a half cousin of the above pictured tacos. Its insanity to have that pic be the discription and the actual tacos be the product. One or the other should change because no other industry would get away with it. The tacos are in fact good, but the picture tacos look like they would be ‘great’. Some people might say “alright you’re taking tacos a little too serious”. my response: damn right.
jacob calles — January 26, 2010 @ 4:02 am
Ditto to Jake’s response!! Now get to work and quit goofing off.
Jimmy — January 26, 2010 @ 4:18 am
Now this is a picture of a half eaten taco from Jack in the Box…
http://theeatenpath.com/wordpress/wp-content/uploads/2008/06/jack_in_the_box_taco.jpg
And yes, Jacob, get back to work and hurry up and clear!!
Sup — January 26, 2010 @ 4:24 am
wheres the assistant sup???
jacob calles — January 26, 2010 @ 4:26 am
Im here & im getting hungry with all this taco talk. Who’s up for tacos TJ?
Ass. Sup. — January 26, 2010 @ 4:30 am