I’m always amazed at how often Taco Bell manages to come out with new products. I’m pretty sure they are the champions of fast food product development. I hope their R&D department is well paid, because those folks churn out a new twist on “Mexican” food at least once a month. The imagination they must have! So, in an effort to stay abreast of the Taco Bell situation (and to keep the little dish classy), we’re offering you a new feature: ‘Keeping Up With the Bell’. Whatever they dream up, we’re going to eat.
On this initial installment, we’re tasting the Black Jack Taco… Yeah, it’s not going to last long. Here’s what it’s supposed to be:
“A crunchy black taco shell filled with seasoned beef, zesty pepper jack sauce, shredded lettuce, and a blend of three cheeses: cheddar, pepper jack, and mozzarella.”
Here’s what it’s actually like: Your normal Taco Bell taco shell with meat. The shell apparently isn’t made out of blue corn; my guess is that it’s dyed that color. So you take the normal taco, slather on a strange mayonnaise-y sauce that doesn’t taste “zesty” or “pepper jack-ish” at all, and sprinkle on a generous helping of tasteless cheese. It’s bad, even by Taco Bell’s standards. Underwhelmed & kinda grossed out, we considered that maybe we were being overly-harsh because we’re not ultra-familiar with Taco Bell’s normal fare. Perhaps this is what we should have expected?
To get an expert’s opinion we turned to our resident Taco Bell expert. She’s someone who not only eats at Taco Bell on a regular basis, but also really likes it. She’s the ideal audience for the Black Jack Taco. In her words (during the tasting): “Disgusting… OMG that is mayonnaise-y. What is this?”
So there you have it, the word from our expert. Taco Bell failed on this one. But it’s not a huge failure; they’ll have another chance in the next week or two when they move on to their next big idea…
Tags: pepper jack cheese, tacos, fast food, Taco Bell2 comments
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I was wondering about this one. We kept seeing it advertised during the games yesterday and I was like, “what the hell is that?”. Why black? Isn’t that much dye probably bad for you?! I had no idea bout the mayo thing. Yuck.
Margie — November 2, 2009 @ 7:56 pm
hello everybody
I am very glad to found in google this place
photo
maryklaag — December 19, 2009 @ 9:03 am